…Matthue Roth, one of Amplify's head writers and game developers. I already knew a bit about Roth. His children's book, My First Kafka, is one of my boys' favorites. I've also read Roth's novel, Never Mind The Goldbergs–a story about a teenaged girl who finds her foundation for countercultural rebellion in observant Judaism. The novel is a thought-provoking exploration of the relationship between orthodoxy, individuality, and conformity. Roth's Amazon author page describes him as ¡Èa Hasidic author¡É and ¡Èslam poet,¡É hardly in resonance with the stereotypical view we may have of the News Corp lemming. (Come to think of it, Roth is hardly in resonance with the stereotypical view we have of anything).

read the full article here:
http://www.forbes.com/sites/jordanshapiro/2013/09/30/what-we-can-learn-from-rupert-murdoch-news-corp-and-amplify/