With so many billboards, bus banners, and movie posters advertising Baz Luhrmann's The Great Gatsby, there's little confusion about what the film-going and literary worlds are awaiting this weekend. The impact of Luhrmann's visionary adaptation can be felt, however, far beyond the film's promotional materials. At Vogue, we're delving into novels about F. Scott's wife Zelda, exploring a reimagined suite at the Plaza hotel, and tasting specially crafted Fitzgerald ice cream flavors¡½all of which are just a few of the indications that Gatsby is having a full-fledged cultural moment.

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